cinnamon toast

I have always loved Cinnamon Toast Crunch and never fail to “crave those crazy squares”. However, I’ve always wondered what exactly that little baker named Chef Wendell was really baking up in his jolly little bakery. Well I found out for myself. I baked my own cinnamon toast.

I love any excuse to fill my house with the spicy, warm aroma of cinnamon sugar (cinnamon sugar croissants, quick cinnamon buns, churro cupcakes… you get the idea). Nonetheless, this bread was a surefire winner. Sweet, but not too sweet, with a soft melt-in-your mouth texture, and a golden crunchy, cinnamon sugar crust — with beautiful, sweet cinnamon swirls running all throughout. Chef Wendell would be proud. It reminded me of one of my favorites from Panera Bread — their famous cinnamon crunch bagel.

I used the brioche dough recipe from one of my all-time favorite books,  Artisan Bread in Five Minutes a Day. What is so amazing about this recipe is that the dough is surprisingly easy to make, stores for a week in the fridge, and is extremely versatile. I still have about half the dough happily sitting in the fridge, which I plan to bake into something else (maybe cinnamon buns or brioche a tete?).

This morning, my dad fried a few slices up into some delicious cinnamon swirl french toast. This loaf makes out-of-this-world french toast because the cinnamon sugar melts and caramelizes in the cooking process. I make the bread, dad makes the french toast, let’s just say we are a killer team.

What’s your favorite way to use leftover bread?
With love,

Brioche dough (makes about 4 loaves)

  • 1 1/2 cups lukewarm water
  • 1 1/2 tablespoons granulated yeast (2 packets)
  • 1 1/2 tablespoons kosher salt
  • 8 large eggs, lightly beaten
  • 1/2 cup honey
  • 1 1/2 cups (3 sticks) unsalted butter, melted
  • 7 1/2 cups unbleached all-purpose flour

Mix the yeast, salt, eggs honey and melted butter with the water in a 5-quart bowl, or lidded (not airtight) food container. I used my stand mixer.
Mix in the flour until entirely incorporated
Cover (not airtight), and allow to sit at room temperature for about two hours.
The dough can be used as soon as it is chilled. This dough is way too sticky to use before being chilled.
Place the dough in a lidded container and pop in the fridge.

Cinnamon Swirl:

  • 2 pounds of Brioche dough
  • 1/2 cup sugar
  • 2 teaspoons cinnamon
  • egg wash (one egg mixed with 1 tablespoon water)

Start with 2 pounds of brioche dough . Form it into a ball to create a smooth surface.
Roll the dough with a rolling pin until it is 1/8 inch thick.
Combine the sugar and cinnamon in a small bowl. Spread 1/2 of the cinnamon sugar over the surface of the dough.

Starting at the long end of the rectangle roll the dough, pinch the seam shut.

Place in a well greased non-stick Loaf Pan. Allow to rest for about 1 hour and 45 minutes.

Preheat oven to 350 degrees.
Paint the risen dough with egg wash dust with remaining cinnamon sugar before baking.
Bake for about 45-50 minutes or until golden brown. Allow to cool for about 5 minutes in the pan and then remove the bread to finish cooling.

5 thoughts on “cinnamon toast

  1. Sophia

    I have half a batch of brioche in my freezer from a couple of weeks ago, I may have to make this with it 🙂

    1. Erica

      You definitely should — plus it makes the BEST french toast! Tell me how it comes out!

  2. Steph Reiners

    I have been perusing the recipes on your site this morning and I am completely inspired. I would love to follow you via email (feedburner) but I am getting an error. You may want to check that widget out. I have pinned several recipes so I will continue to come back for more…:) Simply Scrumptious!!

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